DHL Express launches ‘Stay Safe in Seconds’ online game to raise awareness of beach safety this summer

  • This year’s beach safety awareness campaign features an online game to help provide education on key safety messages
  • Major prize includes a DHL grant of AU$10,000 for the winner and their nominated Surf Life Saving Club

DHL Express, the world’s leading international express service provider and Surf Life Saving Australia (SLSA), the peak coastal safety organisation have today launched a new online game, Stay Safe in Seconds, to help raise beach safety awareness as Australians head to coastlines around the country this summer.

From today until 10 January 2021, campaign participants can play the educational game at dhlsummer.com/staysafeinseconds. In playing, they will learn key beach safety messages including the importance of swimming between the red and yellow flags, obeying safety signage, knowing what to do if caught in a rip current, supervising children on, in and around water, swimming in the company of others, and wearing a lifejacket when rock fishing, boating or using watercraft.

In identifying the safety hazards that appear onscreen, participants can compete to win the major prize DHL grant of AU$10,000 (€6,172), to be split equally between the winner and their nominated Surf Life Saving Club. The winner will be the participant who achieves the game’s highest individual score, based on the fastest time entry and selection of the most correct safety items during the game.

Gary Edstein, CEO and Senior Vice President at DHL Express Oceania said, “We are pleased to announce the launch of this season’s Stay Safe in Seconds online game, which aims to educate Australians this summer on the importance of beach safety awareness. Each patrol season, Surf Life Saving members dedicate their time to look out for us at beaches across the country. We can all do our part to help reduce the occurrence of unsafe situations that require Surf Life Saving intervention by understanding and practising safe beach behaviour.”

“The Australian coastline is recognised internationally as being amongst the best in the world. Australians love visiting the coast with more than 300 million individual visitations each year,” Adam Weir, SLSA CEO said.

“By being able to identify hazards and knowing what to do to stay safe means that hopefully your day is one of enjoyment. The Stay Safe in Seconds online game helps get key safety messages out to others in a fun and interactive way, which in turn we hope will ensure their safety.”

SLSA and DHL are encouraging all to stay safe this summer by getting their knowledge with Stay Safe in Seconds and:

  • Swimming at patrolled beaches between the red and yellow flags
  • Wearing a lifejacket when rock fishing, boating or on watercraft
  • Supervising children on, in and around water
  • Avoiding alcohol and drugs while around water
  • Reading and obeying signs
  • Seeking the advice of lifeguards or surf lifesavers if unsure

Previous DHL campaign grants have supported clubs across the country, including Palm Beach Surf Life Saving Club (QLD), Bonbeach Surf Life Saving Club (VIC), Cairns Surf Life Saving Club (QLD), Black Head Surf Life Saving Club (NSW), Seacliff Surf Life Saving Club (SA) and Cabarita Beach Surf Life Saving Club (NSW).

DHL acknowledges the Traditional Custodians of the land on which we operate, live and gather as employees, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.